Life is better when you’re surrounded by good people.

Hey,

We’re off! Welcome to blog number one.

We’d love you to follow us on our new journey as The Holiday Park People. We promise to share honest insight into our world, we’ll shine a light on the UK holiday park sector and we’ll have a right laugh along the way.

We know ‘caravans’ may not seem sexy to the outsider, so if you’re new to this space, stick with us (we’ll convert you in no time). A sector that we’re dead passionate about, the UK holiday park sector is so much more than the stereotypical perception of ‘caravan holidays’.

Now don’t get us wrong, the nostalgia of that traditional caravan park experience is beautiful, and one we both experienced first hand as kids. But nowadays, UK holiday parks offer the very best in terms of service, standards, self catering accommodation, facilities, dining, spas, outdoor experiences and much more. The list goes on and on and we’re here to shout about it from the rooftops

The sector generates £12.2bn in visitor expenditure, equating to £7.2bn Gross Added Value (GVA). UK visitors continue to support local economies and the length and breadth of the nation. The sector supports c.227,000 jobs across the UK, accounting for 5% of the tourism GDP of £21.4bn. Visitors to UK holiday parks stayed up to 82% longer and spent 12% more than the national tourism average in 2023 [1]. Amazing right?

Above that, it’s a sector where incredible career opportunities lie, lifelong friendships are created and a load of innovation is taking place. Speak to anyone within the sector, from park operator, to park employee, manufacturer or supplier, they’ll all say something similar. This sector is truly unique, weirdly addictive, challenging at times, but rewarding as hell.

Ultimately, it’s full of wonderful people, and they’re the secret sauce. They really are what make the industry so special.

If you stick with us, you’ll get to know us (Stacey & Matt), we’ll share practical tips and advice in terms of sales, marketing, strategy, training and much more and we’ll take you on our journey as a UK start up.

But more than that, we’ll shine a light on the UK holiday park sector and all its glory. We don't know about you, but we think the incredible places that are literally right on our doorstep can be overlooked. We’ve been guilty of it, then we go out on the road and we end up starry-eyed and feeling like we're on holiday whenever we’re somewhere new.

Alongside supporting holiday & residential parks throughout the UK, we’ll put a spotlight on some of the unbelievably talented people that work in this sector, and provide insight into the career opportunities it offers. We’ll share our own experiences of working in the sector too.

Finally, we’ll wax lyrical about the innovation taking place, in terms of manufacturing, technology, environmental and much more. There’s honestly so much to drill into and we’re over the moon that we get to help tell the story.

Whether you’re involved in the sector or not, please say hello via email or our social channels. We’re a friendly pair and we love to chat. We’d love for you to become part of our community and be our people.

We’ve been super busy launching The Holiday Park People, visiting parks, supporting new clients and juggling school holidays so there’s plenty to share with you soon.

Til next time,

Stacey and Matt x

Sources: [1] UKCCA2024 Economic Benefits Report.